Are you an ethical person? Do your designs and marketing campaigns convey the same? Is it something you even consider, when taking on projects? These written and unwritten codes help shape the way graphic design professionals interact, communicate and do business.
Every graphical piece ever created has a meaning behind it. The essence of the same must be good so that it connects well with the designated audience. The concept of ‘soul’ not only means to have a powerful message behind it but also that the design should have some meaningful idea or should be ethical in various aspects. With the help of a soul, we can entice the audience into checking out the design or written piece. The power of a single graphic can sometimes signify a simple yet strong point that the author can put forward.
While talking about the soul of any creative we are referring to the content and how it appeals to the readers.
There are several methods for doing so, which include-:
- The Human Touch:
It is believed that anything can be made beautiful if it is viewed from the correct point of view and the right perspective. But the true testament to the origin of any creative piece is within the piece itself. To bring out the true nature of the graphic is considered to personify it and to justify its creation as well.
Every design or written article should have human supervision in order to maintain the relevance and the relatability of the content so that the audience it is engaging doesn’t drift off while reading it and is engaged with it till the end.
2. Morality is a must:
To maintain the morality of any creative piece is to maintain the integrity and the relevance of the design with respect to the topic at hand. This should be done while keeping in mind the parameters of research and that the facts and figures being used in the document should have a reliable source. If the design were to be factually wrong, then it would only demean the integrity of the author as well as the topic itself.
Along with these tools we also use statistics that provide a boost to the point that is being justified currently. Thus, it is our job to ensure that the statistics and all the other aids are not erroneous and non-offensive.
One of the important things that you should look forward to is to check whether or not the article or design does not offend any social group as well and is well within the norms or as we say- “Nothing below the belt”…..
3. Sometimes seeing is believing:
For any design, the visual appeal is one of the most important things a graphic can have. And to ensure that it is appealing enough, we use multiple tools such as colors, photographic images, logos, etc.
4. Upholding human rights:
It is a basic thought process that each human should have while creating a creative. A moral creative is the one where the creative process resonates with designer’s manners, ethics, character, and what they believe is the right thing to do. This not only affects how you work but also affects the creative process of those around you.
Morality can be defined as absolute/rigid morality or relative/adjusting morality. For example — if the creative portray religion or influential content, the designer might not be rigid towards it whereas if the content is borderline institutional and can adversely affect the society that is when the humanity and morality of the designer is at stake.
5. How much is too much?
Short, but sweet; it is a mantra often adhered to in the world of design and design thinking. It isn’t solely about the word count but about optimizing the use of those words. There are more than one way to improve the visual impact of any design but when it comes to the scalability of it, — The design should follow the miniskirt approach — “ Short enough to cover the point but long enough to keep it interesting.”
6. Agreeing with the disagreement:
Many people would prefer to avoid disagreements. In the design world, however, disagreements are almost inevitable. It’s natural that different designers will have different ideas about the best way to design for a client brief. In fact, most of the time, it’s a good thing.
If a design decision everyone agrees with turns out to be wrong, a lot of time could be wasted that might have been saved if someone had suggested a different approach.
Conclusion:
Soulfully designing the creatives impact professionals and scholars at every level. Depending on how you work, where you live and what organizations you are a member of, you might find yourself subject to multiple formal codes. But aside from those formal rules, soulfully designing is a little more personal.
The soul is important in all creatives as they keep design clean and honest. Not every piece you design will be ethically correct, but you should not be ashamed of the final product either.
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