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| Presented by Flxebl
“ You might have great content to share with your site visitors, but if you don’t help them find it, then it might as well not be there. This presentation is going to help you plan your site layout, architecture, navigation, and wording. The aim is to make your site more interesting, less confusing, and in turn, more click-worthy. This includes — Attention grabbing content heading, adding attractive graphics, relevance to the title of the content and finally keeping the content realistic.”
In our daily life, we come across numerous ads, web pages, banners, and many social media posts that describe various scenarios and sometimes the events that are occurring around us at the time.
But we tend to be attracted to those visuals which seem really alluring and are depicted as the best ones in terms of the title as well as the visual aid provided with them.
This is what we call click baits, these juicy a re-creative looking documents or visuals are made so to attract the general audience’s attention towards it and make it stand alone amidst the lot which is similar in content but are less interactive.
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Today we discuss these click baits and how you can create your own techniques that will make your article or your graphic get the best views:
1. It’s all in the name:
What comes to your mind when you hear the statement — ‘Snowfall in Sahara’?
It immediately grabs your attention and makes you wonder about what might be the case causing you to explore that thread and thus submitting to the power of the click-bait where the news was simply about an ice seller on the outskirts of the Sahara desert whose ice cubes fell on the ground..!! This phenomenon is widely used by advertising, media for decades to make such content that attracts a crowd and makes them eager to explore such threads.
So the most crucial and foremost thing that you need would be a title to your design that creates a craving for the people reading it and give them the elaborate experience that the title promises.
2. Graphics bring the team home:
Now imagine seeing the image of a valley covered with sheets of ice right next to the title of the previous example. The image provides the article with more conviction and gravitas that increases the drive to follow. The temptation to believe the image provides the fuel that your design needs to increase the probability to be clicked even more than regular as the photograph supplies half the data with it.
Thus, make it a point to develop graphic aids such as texts, images, doodles, graphs, etc. to make your material more attractive as well as more believable to contain relevant information amongst all the other materials.
3. Relevance of the title to the content
If you publish any graphic design or any article that contains information about any topic not relevant to the title which was initially shown and which the viewers followed, you are simply demeaning the article as well as tarnishing the image of the graphic as well as the author themselves.
So always check that the content, graphic design and the title provided top the article or design is in relevance as well as related to each other.
What did you expect based on the title? — A zoo-based comedy about twelve monkeys, all with hilariously unique personalities, who escape and travel to the big city.
What do you see based on the image? — A futuristic thriller about a man sent back in time to track the beginnings of a virus that’s wiped out most of the human population.
If you publish any graphic design or any article that contains information about any topic not relevant to the title which was initially shown and which the viewers followed, you are simply demeaning the article as well as tarnishing the image of the graphic as well as the author themselves.
So always check that the content, graphic design and the title provided top the article or design is in relevance as well as related to each other.
4. Keeping it real:
Creating click-worthy content also has a lot of setbacks. The drive of creating more publicly acclaimed content can also become the trap that causes people to publish falsified things.
In such situations, you not only endanger the dignity of the author but also that of the company you are representing. To ensure this, you can always double-check the content, display graphic and the title are alright before publishing it.
So keep in mind to keep the content real and as informative as possible.
Conclusion:
You need people to click to view your content. The problem with a lot of click bait headlines is that the content is poor once you do. This is why sites like Upworthy have come under some criticism from other media parties.
Whilst there’s nothing wrong with using the principles of click-baiting methods to optimize your headlines — e.g. using the power of numbers, making your headlines short and easy to read etc. — do so selectively.
Yes, use attention grabbing power words to create interest and intrigue, but remember quality content is still the most important thing for building and maintaining an engaged audience.
“Every single social media post is an opportunity. So multiply the social media posts to multiply your opportunities.”
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