Marketing success depends, at least partially, on creative strengths. You may have a logically better project, an objectively lower price, and a measurably longer history than your closest competitor, but if your marketing messages are boring or stale, people aren’t going to give them a second glance. Creativity helps you stand out in a world bombarded with advertising, it helps differentiate you from your competitors, and it makes you more memorable in your customers’ minds. Many times companies tend to lean towards the sensitive side of marketing where the talk is all about “engaging the audiences” and “being transparent in your campaigns”, while others lean more heavily to the self-promotional, pragmatic side where conversations revolve around the return on investment. Successful marketing campaigns accomplish results without compromising on the ethicality aspect of it. They are engaging and helpful while at the same time guide prospects along the path to...
Do you have a start-up? Does your company run on limited funds and you need to find a way to create better social media graphics? Who wouldn’t want to have a designer, who works in Adobe CS5 all day, drawing designs, planning color schemes, and seeing your great work on the web? With the advancement in technology, there has been a change in the way we create content and define it. Now, everyone has the ability to learn and experiment with the different sections of their idea and to reduce external workforce requirements. Unfortunately, some people trying their hand at design — perhaps in the grips of extreme competition — feel the need to break the bank completely so they can start designing with no fuss and blow their competition out of the water. If you consider yourself to be one of them, then we have some solutions for you: 1. The Age-Old Crisis of Money: For every business that has ever been started, there has always been a problem for...